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Strategic Plan at work!
In mid-2022, we conducted a Board and stakeholder session that
resulted in a three year Strategic Plan with subjective and objective
goals and inititiaves. We were remarkably successful in accomplishing
nearly all the initiatives. Having this strategic plan as a guiding document
helped immensely in achieving our primary goals of improving our
overall brand recognition and improving access to donors and potential
donors. I’m so pleased to share these results with our supporters.
Goals & Results
Initiative 1: Board Development and Engagement. A key
goal in this initiative was to add three new members to the
Board of Directors, which was accomplished!. We also
succeeeded in adding Board policies, although our goal to
create committees was not realized and will be discussed
for the future.
Initiative 2: Increase Fundraising. This four part goal
included creating a planned giving program, starting a
capital campaign, hiring a development director, and
developing
Initiative 3: Marketing & Communication. Expanding social
media, increasing recognition, and creating a marketing plan
were the successful goals reached in this initiative. Hiring a
dedicated marketing specialist is in the works.
As part of our Strategi Plan Intiative, CEO Ginette
Hughes presented at numerous community
organization events, such as the Islamorada
Chamber or Commerce luncheon shown here.
For details on our Strategic Plan and our new board members, please visit
www.mrdf.org
Initiative 4: Future Programming. Increasing the numbers
of students per year, expanding the age range of our
students, and expanding our reach geograhically to include
Caribbean island nations were all achieved as part of this
initiative.
Initiative 5: Future Staffing. Policies were created to aid in
retaining excellent staff. Recruiting new staff and creating
new positions such as marketing and development staff
were also part of this initiative.
Initiative 6: Future Facilities/Equipment Needs. As part of
this initiative, we have added a new boat to our fleet and
moved forward with designing our site re-development. We
also have been working with Monroe County Planning
Department to determine our redevelopment rights.